Saturday 17 May 2014

The Row to Launch Shoes.

The Olsen Twins Met Gala 2014
• In addition to launching that Los Angeles store, The Olsen Twins have announced that they soon will be selling shoes from one of their runway collections. If you’re looking for sexy, young, feminine-looking heels and ballet flats, you’re going to be a little disappointed. The menswear-inspired derby, mule and loafer styles the brand will debut as a part of a collaboration with Enzo Bonafè are targeted at “a very specific customer. I don’t think it’s for everyone,” according to Ashley Olsen. The Row in general isn’t targeted for everyone. Ashley went on to describe their target customer is “probably 40s, 50s, it really could be any age. She’s—the women that I know are—sophisticated, very educated within the world of fashion.” So much for you sweet young things. (WSJ)

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