Monday 27 October 2014

Fashion News: Beyonce and Topshop to Collaborate on Athletic Streetwear Brand.

beyonce-instagram-topshop-bralet-skirt
One thing’s clear: Beyoncé loves her some Topshop!
And the songstress is finally joining forces with the British brand on a 50-50 joint venture company called Parkwood Topshop Athletic Ltd.

beyonce-instagram-topshop-bralet-skirt
According to WWD, the company will produce athletic streetwear, set to hit stores February 2015.
topshop store
About the collab, Beyonce said, “I have always loved Topshop for their fashion credentials and forward thinking.” She further pledged to work with the production team to, “create and produce a technical and fashion-led collection [and] participate in all aspects of the partnership.”
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Apparently when Bey was being snapped all around London Town, she was conducting meetings with Topshop’s Sir Philip Green. The Topshop-Beyoncé collection will include footwear, clothing, and accessories. There will be technical pieces, as well as offerings for women to attend yoga and the gym (or look like they do).
Beyonce's Instagram Topshop Blue Ribbed Crop Tee, Pencil Skirt, and Sophia Webster Sweet Talk Sandals
Well, what can I say, but, “It’s about time!” Beyonce has definitely been an unofficial spokesperson for the brand for quite some time.
beyonce-knowles-topshop-stripe-set
I’m happy that she’s now working with them in an official capacity. I can’t say I’m too excited about athletic wear–I would’ve preferred her having her own contemporary collection à la Kate Moss. But I’m sure whatever she turns out will be fun and fabulous.
Lanvin rabbit fur felt visor hat ($695) and TOPSHOP skinny rib crop top  beyonce
What do you think?
Source: WWD

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