Why Color-Correcting Concealer Is Your New Everyday Beauty Savior

Okay, so you're not Gwen Stefani, but that doesn't mean that your selfie game has to suffer because of it.
The difference between you and celebs is that they know the power of a good color-correcting concealer. To mask imperfections like acne, sallowness, redness and more, red-carpet regulars almost always use shades of lavender, green and orange to solve the problem of flawed skin. Whether you know much about the product or not, "most people aren't using color-correcting concealers properly," revealed celeb makeup artist Emily Oliver.
To help clarify confusion and to make using the celeb-favored product worth your time and effort, Emily shared her expert tips below.

Color-Correcting Is Not One Size Fits All: "The biggest misconception is that everyone thinks that everyone should be using the same color-correcting concealers," warned the pro. That couldn't be further from the truth. "It's important to pay attention to what your specific skin tone and concerns are and to pick your product based on your needs," elaborated Emily.
Green Cancels Out Redness: "If you have a red zit, using just a regular concealer alone will actually highlight the problem instead of conceal it," warned the pro. The fix is to start with a color-correcting green, like Armani Master Correctors, that will negate the redness.
Orange Camouflages Under-eye Bags: If you have a darker skin tone, your bags will likely be a shade of purple, and therefore you should use a true orange, like the one from the Make Up For Ever 5 Camoflauge Cream Palette, to zero out the color. If you have fairer skin, your bags will be on the bluer side so you'll want to use a pinkier-peach shade, from the same palette.

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Lavender Brightens: As you age, your skin starts to pick up a greyish, purple sallowness. To rectify the dullness, she recommended using a lavender concealer, also from that Make Up For Ever palette, to brighten certain areas of the face. If you're on the younger side, you won't likely be needing to use this color at all, explained the expert.
Don't Ditch Your Regular Concealer: Color-correcting concealers are an add-on and they don't take the place of your regular concealer. If you're using a certain color to address an issue (say, the green color to cancel out redness), you have to go back over it with an everyday concealer, like Nars Radiant Creamy Concealer, to make the blemish disappear completely. "The color corrector basically just zeros out the concern but still leaves that shade behind, so a regular concealer is needed to bring it back to neutral," shared the pro.

Be Stingy on the Application: "More is not more—it's about where you put it that matters," clarified the pro. According to the expert, most people overdo it on application, which inevitably leads to caking and creasing. "If you're using a wand, just lightly touch the area with concealer, and that is more than enough product," advised the expert.
Apply With Expert Precision: "As a general rule of thumb, I like to use my finger to melt the product and then blend it out with a Beauty Blender for even distribution," said Emily. To set the product and make sure it doesn't budge, the artist dusts with Koh Gen Do Face Powder in a Jar as a final step.