Wednesday 27 January 2016

Kris Jenner Launches Signature Jewelry Collection

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Even in the midst of drama surrounding son Rob Kardashian and rumored bae Blac Chyna, Kris Jenner is still making power moves. After assisting her daughters in securing lip kit lines and multiple book deals, the momager is cashing in on her own terms by starting a jewelry collection.

The reality star matriarch officially announced the launch of her accessories via Instagram earlier this afternoon. She posted an elegant selfie featuring her inaugural piece, the multi-hued Marjoca Pearls Necklace with the accompanying caption – “My new jewelry line, Kris Jenner Signature Collection, is here!! The first limited-edition necklace is available now..”

Ringing in at $149, the Marjoca Pearls Necklace feature a ‘delicately crafted ensemble of rare colors of gray, Tahitian black, white, champagne and oro’. The 45-inch strand necklace is quite versatile and can also be worn a a bracelet.
Kris is also adopting a TV marketing strategy while offering up a pair of free Marjoca pearl earrings with every purchase. They originally retail for $55.
The Kardashian sisters and mom Kris Jenner celebrated their Cosmpolitan November 2015 issue cover at a party last night at Ysabel in California.
Although I’m not quite a “pearl gal”, I think this is a great move for Kris Jenner. There’s nothing wrong with expansion, right?
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What do you think?

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