Thursday 31 March 2016

Lululemon Shaded Beyonce’s Ivy Park Line on Twitter And It’s Comical

beyonce-topshop-athleisure-5
The BeyHive is something fierce.
Today, with Beyonce’s massive Ivy Park announcement, tweets were being shot off a mile a minute. One that got its fair share of attention? A missive from Lululemon who responded to Twitter user GoodGuySly’s question “is ivy park supposed to be like lululemon?”

lululemon shaded beyonces ivy park line on twitter
The result was understandably a riot. For context, the Canadian athleisure brand is known for being one of the bigger names in the market, that’s true. But creators, or proprietors of the entire athleisure movement, they are not.
In fact, just yesterday the brand was releasing a statement about how they hoped to double their sales to a whopping $4 billion by the year 2020. Of those sales they hope to obviously beef up their consumer base. Men are a key component of that strategy.

With that in mind, it’s pretty curious that the social media team would issue a #hottake like this about Beyonce. Why even wade into those waters? The worst part: while responding to people calling out the shade, it seems some of the tweets got even shadier.
It’s an interesting tactic for sure but we’re not sure that’s going to help them at all if they are hoping to gain fans. We’ve all seen the effects of messing with the BeyHive.

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